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The Secret to Producing Effective Children's Media
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SUBJECTS
Library & Information Science » Library & Information Science (General)
Mass Media & Communications » Mass Media & Communications (General)
REVIEWS
"Whatever your answer or solution to the mix of technology, time, and types of activities, Arnone is a worthy read that reminds us how to structure a production activity to achieve maximum benefits....Highly recommended for all of us who think we know everything there is to know about media production and are too overconfident to recall the basics and take a fresh look at our activities and strategies. It is also an excellent read for the novice who wishes to build effective strategies for using media production. Bottom line: Highly recommended."
— TEACHER LIBRARIAN
DESCRIPTION
When constructing an educational program, the children's media producer's primary task is determining exactly how to motivate her audience. Even the youngest children are now media savvy enough to make these programs a tough sell. This resource offers a unique model for the incorporation of motivational strategy that draws on the "ARCS" theory of John Keller and the paradigm created by the Children's Television Workshop (fleshed out in Sesame Street). Arnone's Motivation Overlay for Children's Media Producers provides a systematic approach that will ensure that media materials for children will meet both motivational and educational goals. Providing essential tools as well as anecdotal wisdom, this guide will aid media producers, educators, students learning the ropes of video production and Web development, or anyone who is attempting to motivate children to watch...and learn.
ABOUT THE AUTHOR
Marilyn Arnone is President of Research and Development, and co-founder of Creative Media Solutions, Inc. She has published in leading journals in her field, presented at conferences nationwide, and teaches courses and seminars as an adjunct professor at Syracuse University.
